Monthly Archives

February 2011

Our resident Gen Y expert rocks NATCON

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Yesterday, Janice Rudkowski of Career Edge Organization was at the Conference Board of Canada’s “National Consultation on Career Development and Workforce Learning” (better known as NATCON) educating over 50 employers and workplace education program developers on Millennials, the tech-savvy cohort of twenty-somethings that are entering and changing the Canadian workforce.

Working with hundreds employers on grad hiring strategies since 1996, Career Edge Organization has a comprehensive understanding of Gen Y and has been a driving force behind new Canadian Gen Y research in recent years. Like many of us, Janice is well aware of the stereotypes and myths about Gen Y in the workplace. Rather than rehash the same old rhetoric, Janice brought a fresh perspective using research-based stats and information to shed new light on a dynamic issue.

Drawing upon research from our recent Gen Y study, as well as real life case studies from over 10,000
successfully launched careers, this workshop aims to identify what workplace culture actually means,
the impact it has on grads‘ career planning, as well as the kinds of research they do and the opinions
they seek to select their employers of choice. Participants will leave this session with practical, up-todate tools and insights to immediately influence their organization‘s Gen Y and to improve diversity
recruitment strategies.

Drawing upon research from our recent Gen Y study, as well as real life case studies from over 10,000 successfully launched careers, our workshop helped to identify what workplace culture actually means, the impact it has on grads’ career planning, as well as the kinds of research they do and the opinions they seek to select their employers of choice. Participants were given practical, up-todate tools and insights to immediately influence their organization‘s Gen Y and to improve diversity recruitment strategies.

Hoping for an intimate and engaged audience of 25 people, we were delighted to see room fill, so much that 20 extra chairs were needed! Without a doubt, Janice’s session was the most popular and well-attended workshop at NATCON, a strong reflection of the appetite that exists for fresh information on this topic.

Many thanks to all who attended, as well as the Conference Board of Canada for planning and executing a great event. So you guys at NATCON next year!

HRPA 2011 Conference & Tradeshow explores the HR and business trends of our time

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Prolific filmmaker Frank Capra once said, “Don’t follow trends, start trends.” Capra was an innovation leader in his time and today his advice holds as true as ever.

At the same time, current and emerging trends are not to be ignored if you and your business want to keep up with the competition – whether you’re competing for customers or for top talent.

This was the focus of HRPA’s 2011 Annual Conference & Trade Show, “identifying and capitalizing on the trends – demographic, economic, and technological – that are revolutionizing the workplace…”

Of course, Career Edge Organization was right there at the centre of the action! Once again, as we did last year, we came, we saw and we conferenced. While our team took turns talking to HR professionals at our booth at the trade show, we also had the opportunity to attend the conference workshops and sessions, which boasted an impressive list of world-class speakers and experts including best-selling author and Emmy-nominated media visionary Leonard Brody and Dan Pink who is also a best-selling author as well as past chief speechwriter to former US Vice President Al Gore.

The conference was guided along by an energetic Master of Ceremony, Mike Lipkin who is president of Environics/Lipkin, a leading Canadian research and motivation company.

One of my favourite sessions of the event was Simon Sinek’s Thursday morning keynote, entitled “Start With Why.”

The focus of his presentation was on how organizations can advance not only as businesses/service-providers but also as employers by placing less emphasis on what they do or how they do it, and more on why they exist – reinforcing that if people believe in what you are trying to accomplish, they will follow you. My favourite line was Simon’s reference to Martin Luther King, Jr.’s famously inspirational speech, pointing out “It wasn’t called the ‘I have a plan’ speech.”

He used Apple as a prime example of this trend in action, both in the loyalty of their consumers as well as their ability to attract top talent. Simon believes the key to Apple’s success is not just innovative products, but what the “apple” symbol represents for many.

I think this speech really resonated with us because at Career Edge Organization, our vision and mandate is the very thing that drives what we do. As a self-funded not-for-profit organization, we have a small but mighty team of people here dedicated to our cause. This is why we’re so good at what we do, which is ultimately providing employers with diverse, qualified top talent.

As we recently launched our own brand’s new refreshed look, we hope that our kaleidoscope-inspired logo will be for us with the “apple” is for, well, Apple. That is, a symbol for what we stand for, believe in and represent.

Speaking of our new look, the folks behind our new, modern design, Tamm+Kit Communications, also had a booth at the HRPA trade show which they shared with TalentOyster. There, they debuted an inventive marketing piece shared three ways by TalentOyster, Tamm+Kit and Career Edge Organization promoting diversity hiring. Tamm specializes in employer branding and recruitment advertising, with a unique expertise in workplace diversity, while TalentOyster is an online multicultural employment portal and community connecting more than 5,000,000 households across Canada in 11 languages! Together, we brought a powerful and important message to the HRPA trade show.

It was a great fit with a conference whose recurring theme was built around innovation and more specifically, trends. With the recession shrinking in our rearview mirrors and a looming skills shortage on the horizon, innovative techniques for tapping the hidden, diverse talent market is the way of the future, and along with our valued host employers, Career Edge Organization is at the forefront of this trend.

We would like to thank the HRPA for having us year after year at this event, as well as all of the wonderful people who visited our booth at the trade show. We hope you enjoyed the experience as much as we did!

As viewed through the lens of a kaleidoscope: Career Edge Organization launches a brand new look!

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By: Janice Rudkowski
Director, Marketing & Communications


Of all the trade shows and conferences that we attend throughout the year, it’s the Human Resources Professionals Association (HRPA) annual conference that is definitely the most anticipated amongst the Career Edge Organization team. It’s the perfect opportunity for us to showcase our organization for 3 full days, and we also participate as conference attendees allowing each member of our team to take advantage of professional development and continuous learning opportunities.

The HRPA Annual Conference and Trade Show is one of the largest HR events in North America and we have participated as exhibitors annually in order to raise our profile in the HR community as well as network with host or potential host employers, post-secondary institutions and partner organizations. The trade show is also an opportunity to learn about innovative new HR services and opportunities. Human Resources professionals, practitioners and students from across the country, spanning diverse ages, backgrounds, specialties and sectors participate in the Tradeshow, and attend the Conference.

This year, we leveraged the popularity of the show to unveil our newly re-freshed Career Edge Organization brand identity! Our new and modernized brand aesthetic is being introduced at an opportune time when we celebrate two very important milestones: not only has Career Edge Organization been in business for 15 years, but we also recently reached and surpassed 10,000 internships.

The exercise to develop and design a new brand identity is never easy – it takes time and patience but most importantly it takes a strong understanding of the current brand and vision of the organization. We enlisted the help of a very talented team at Tamm+Kit Communications, a creative design agency based in Toronto who specialize in employer branding and recruitment advertising, to collaborate with us on this re-branding journey.

The overall inspiration for our new brand identity was the concept of a kaleidoscope because it’s a word and image that is the embodiment of what our organization represents: diversity, vibrancy, authenticity, movement and change. We envisioned the concept of a kaleidoscope to visually represent the wide array of high quality talent within our paid internship programs, and we believe its characteristics are reflective of our value proposition and renewed approach to, and outlook on, our business moving forward.

What resulted was a fresh, dynamic and modern brand logo and identity and refined messaging to support our outreach and communications to our wide range of stakeholders while representing our leadership role in our industry.

Over the next few months, we will be rolling out our new brand identity – across all of our online and offline communication channels while gradually retiring our “old” brand system.

If you are planning to attend the HRPA 2011 annual conference please feel free to stop by our booth #643 to say hello and experience our new brand firsthand.

It’s an exciting time at Career Edge Organization! We will continue to look forward, and be inspired by diversity, innovation and authenticity as we embark on new opportunities and leverage our newly re-freshed Career Edge Organization brand!

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