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Mitch Joel, digital marketing rockstar, at HRPA20X

By January 28, 2010Uncategorized

“The best resumes are LinkedIn, You Tube…that’s where people are who they really are.”

Today at the 2010 HRPA conference, Mitch Joel, our afternoon keynote speaker, helped the audience of human resources professionals make the important connection between digital media and employer branding.

“Be open,” he told us. “We are moving towards an open world.”

Mitch Joel is probably the most influential man in Canada as far as social media goes – it’s no wonder they call him “the rock star of digital marketing.”

For those of us who work in this space, he is to e-marketing what someone like Jack Welch is to the business world – a real thought leader. So when he speaks, we listen.

It was interesting though to see and listen to him speak at the HRPA conference today because, even though a lot of us understand and embrace the concept that we are all connected by “6 pixels of separation” (and not through Kevin Bacon, as previously thought in the 90’s), some employers are still struggling to understand what impact, if any, all of this has on what they do.

A few entertaining examples quickly illustrated that Social Media is not a Fad. It is changing everything. If you’re in the business of people, then anything that impacts connectivity directly impacts you.

Mitch said it best today with the first of his 6 closing points: “Accept it!”

Instead of creating hard policies around banning the use of social media tools in the workplace, he encourages “guidelines” that will actually teach employees how to utilize them, empowering them to be ambassadors for your organization.

“This can really increase productivity, and the way people connect to your brand,” he assured us. “This is not a time suck!”

We at Career Edge Organization certainly agree.

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