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Social HR tips and best practices for employers

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Last month, I asked, “What’s next in social media recruiting?

To find out, a few weeks ago Career Edge Organization attended “Recruitment Innovation Summit” held by the Human Resources Networking Group (HRNG). In addition to participating as exhibitors to share our expertise on employability and diversity, we also had the opportunity to network with HR professionals including leaders and decision-makers from organizations we work with like RBC, Xerox, Rogers, CIBC, Sun Life and many others. Several of us attended including our VP, Donna Smith, the marketing team and members of our client relations team.

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“HR under unprecedented pressure to lift its game”

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HR professionals carry the responsibility of championing progress and change in one of the most important areas of an organization – its people. One of the most challenging aspects of this is measuring the impact HR departments have on business performance.

This is especially true around CSR and issues like diversity and inclusion. Great HR professionals know that diversity makes good business sense, but if HR is not equipped with the tools to measure the impact, how will anybody else know?

In a recent discussion on LinkedIn’s HRPA group, Phil Johnson, an Organizational Change Coach, speaker and author, posted the following:

HR under unprecedented pressure to lift its game

HR departments face unprecedented pressure to lift their game and become more aligned to key strategic drivers of business performance. Measurement of HR performance is requiring practitioners to demonstrate their contribution to high-level corporate goals.

HR must deliver measurable returns that support strategic objectives and outcomes. Increasingly, HR practitioners will need to put aside the narrow metrics of HR activities and focus on broader business outcomes. HR practitioners will need to keep pace with dynamic change and articulate critical strategic issues that are of central importance to the business.

They will have to think about how “the people element” adds value at every stage of the organisation and consider factors that both “enhance and dilute” that value. Conversations with HR about HR are transactional. The new value chain for HR is conversations that are transformational – talking to business leaders about business issues.

His insights resonated with several other group members, who chimed in nothing the evolution of HR within organizations, “from transactional HR Managers to transformational HR leaders.”

Todd Humber of Canadian HR Reporter commented on the timeliness of this post, adding that an interview with academic John Boudreau in the upcoming October 4 issue will address the topic of “retooling” HR.

It seems that one of the biggest challenges that lie ahead for HR professionals in Canada will be measuring and communicating successes in a way that engages leaders outside the human resources realm.

Of course, some functions of HR are more measurable than others and metrics like turnover, absenteeism, recruitment costs, etc. are more evidently linked to business goals than others. Many HR professionals find the biggest hurdle to overcome is around championing diversity and inclusion initiatives.

While we know that inclusive organizations are employer-of-choice, attract top talent and relate best with the Canadian and global markets, not all organizations are measuring the impact of their diversity efforts or effectively communicating them across the organization.

Many HR departments are doing this effectively, but there are still challenges, and until the HR profession as a whole has the tools to demonstrate the link between inclusion and business performance, gaining alignment across organizations at all levels from front-line to senior management may continue to be an uphill climb.

What’s next in social media recruiting?

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In these high-tech times of constant change, it’s remarkable that over ten years since the advent of online job boards, they still have a significant presence online and in the world of recruiting, without many significant changes.

Few people know this about us, but Career Edge Organization actually put up the first electronic job board in Canada back in the 90’s.

Before electronic job boards, community newspaper classifieds was the best place for a job-seeker to look for work. In today’s globalized economy, employers need to reach talent on a global scale in order to stay competitive. Until recently, this has taken place in the form of posting jobs online. But we have to ask – what’s next?

As an organization that was an early leader in bringing together technology and recruitment in Canada, keeping our finger on the pulse is among our top priorities.

That’s why next week on September 22nd and 23rd, Career Edge Organization will be attending the “Recruitment Innovation Summit” held by the Human Resources Networking Group (HRNG). We will be among some of the most influential decision-makers in Canada’s business community as an exhibitor.

The summit will focus on the latest innovations in recruitment, including panel discussions on “Social Networking Strategies” and “Sourcing 3.0.”

I am hoping the summit will help address some of the opportunities and challenges around social media recruiting (or as some call it, “web 2.0 recruiting”). Growing numbers of hiring managers and HR professionals in Canada can be found online “creeping” the Facebook, LinkedIn and Twitter accounts of potential new employees.

Facebook Profile copy

While this can be an incredibly powerful tool, there may also be unforeseen risks to employers. One of the issues is the potential to screen out candidates based on discriminatory grounds (either consciously or subconsciously).

Through social media, recruiters can access sensitive information about candidates such as age, marital status, appearance, race, religious affiliation and sexual orientation (just look any facebook profile page and you’ll see what I mean). Studies have also increasingly found that minorities are underrepresented in popular North American online social networking sites. These and many other issues are worth consideration and discussion especially in a Country as diverse as Canada.

At Career Edge Organization, we see the potential opportunities to be gained from social media recruiting and are committed to educating ourselves and staying on top of emerging trends – and most importantly, passing the info on to you! But, we do so with caution and upholding our ultimate values and mandate of helping to create and promote diverse workforces.

This Labour Day Career Edge Organization celebrates 10,000 internships!

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By guest contributor, Anne Lamont, President & CEO at Career Edge Organization

10000 cupcake celebration

It is truly a privilege to be part of an organization that has had such a positive impact on the Canadian business community as well as on individuals and families across the nation. Leading a passionate and dedicated team further enhances this experience.

While it is a pleasure, however, it is often a challenge as well – this is especially true in challenging economic times. So when the opportunity to celebrate arises, we embrace it.

As you might already be aware from our press release, our special edition e-newsletter or other announcements, we recently reached a significant milestone in our organization’s history and it is with pride that we can now proclaim that through our Career EdgeAbility Edge and Career Bridge paid internship programs, our internship numbers have surpassed 10,000.

Our small team recently gathered and celebrated with cupcakes – each one with an individual staff member’s name – a testament to the importance of each team member’s contributions.

Our internship programs have not only launched 10,000 careers, they have also provided employers with over 10,000 talented interns. Additionally, thousands of individuals have had the opportunity to be a mentor or a coach to an intern, which for many was an invaluable experience that contributed significantly to their own professional growth and development.

Our former interns or alumni, as we refer to them, represent individuals who came to Career Edge Organization, frustrated by their inability to secure meaningful work opportunities in their professional fields. Through the commitment and support of our valued host employers, who opened up their minds and doors to quality, diverse talent, we have launched the careers of engineering, marketing, human resources, operations, IT and business professionals across the country in a variety of industries such as financial services, technology, health care and telecommunications to public service, pharmaceuticals and the environment.

Career Edge Organization is proud to have uncovered such a wealth of talent by looking beyond mainstream candidates and tapping into under-utilized sources of talent, in order to help employers connect with the right talent who have the right skills and fit with their unique environments. It is our quality talent, our ability to adapt to change, our openness to new ideas and technology, and many other factors that have allowed us to stand where we are today.

We hope you will join us in celebrating this incredible feat as we celebrate 10,000 successful internships and look forward to achieving the next 10,000!

This September, try a virtual job fair

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If July is all about picnics and BBQ’s, September is about getting back to business. For students everywhere, it’s back to school. Around the same time, the pace seems to pick up at most organizations, as everyone returns from summer holidays.

September is also known to be a busy month for hiring, with a myriad of college, university, independent and niche job fairs for employers to participate in, giving them the opportunity to meet diverse job-seekers including a large cohort of recent graduates ready to launch their careers.

While nothing can truly replace the job-fair atmosphere and the opportunity to meet hundreds of candidates face-to-face, job-seekers have increasingly become tech-savvy researchers. Today, it seems the most dynamic job fairs are taking place online.

Your “virtual booth” might be the careers page on your website, or your profile on an online job board. These days employers can showcase their brand, people, community involvement and accomplishments all online, where job-seekers will know to look for them.

A word of caution though – grads are starting to become wary of online job boards noticing that many of the postings come from third party recruiters and offer little visibility to the actual employer. Furthermore inexperienced entry-level grads are competing with job-seekers at all levels for jobs that typically ask for at least 2 or 3 years of experience.

This is what makes Career Edge and Ability Edge such safe havens for both job-seekers and employers. Recent graduates as well as recent graduates with disabilities can apply to real jobs from real employers in an environment where they are only competing with other recent grads. Furthermore employers have nothing to hide in this niche environment – their postings are protected from the public and only visible to qualified registrants of our paid internship programs.

Today’s world is all about efficiency and connectivity – the best opportunities are at your fingertips, and talent is just a mouse-click away.

An innovative screening technique enables employers to achieve their recruitment goals

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By guest contributor, Heather Brown, Applicant Screener

As an Applicant Screener for the Career Bridge paid internship program, it’s really inspiring to know that over 1400 internationally qualified individuals have successfully gained professional Canadian work experience through our program.  But, I’ve come to realize it’s not just the interns, however, who are benefiting from the program.   Employers benefit too.  It’s essentially a “win/win” situation, both for internationally qualified job seekers and for employers seeking quality, diverse talent with exceptional English or bilingual English/French communication skills.

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“Why aren’t more businesses hiring immigrants?” Good question!

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I came across an interesting editorial today written by Rick Spence for the Financial Post. The article, entitled “Why not hire newcomers?” also appears in the Montreal Gazette, the Calgary Herald, the Edmonton Journal, the Ottawa Citizen and many others.

The stats are surprising, considering the skills shortages felt by businesses across Canada:

A survey by the Canadian federation of Independent Business shows 78% of small business owners reported not hiring any recent immigrants between 2003 and 2006.

The article, featuring an interview with the Indian-born President of Pitney Bowes, Deepak Chopra, highlights the benefits of hiring foreign-trained professionals as well as some tips to “help more businesses benefit from Canada’s cultural diversity.”

Chopra leads by example, not only utilizing the skills of a global workforce but also providing ongoing support and training to help break down cultural barriers. For example, at least 40 senior staff members at Pitney Bowes are mentoring new immigrants through The Mentoring Partnership program offered by TRIEC.

According to Spence, Chopra recommends the following three tactics:

  1. Engage in strategic planning
  2. Get to know other cultures
  3. Form an advisory board

We’d like to add a 4th tip to the list:

You guessed it… Career Bridge.

Our paid internship program for Internationally Qualified Professionals has not only provided incredible opportunities to skilled immigrants, it as also provided our clients with incredible talent. Most people know we work with numerous medium and large organizations across Canada such as RBC and the Government of Ontario. Well, small businesses hire Career Bridge interns too.

So while 78% of small businesses hadn’t hired immigrants between 2003 and 2006, we know of numerous small businesses working with us today to bring international skills and knowledge to their workplaces, such as Interkom, Polar Mobile, AMR Process Inc. and many others.

Things to do at work before you leave for vacation…

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August is almost upon us. That means more sunshine, long weekends and for many of us, vacation!

But before you hit the road, you’re well aware that there are a few key things you need to do first, to ensure that your vacation is truly relaxing and that you can leave the office with peace of mind.

#1 Make a list and check it twice

Make a list of all the things you need to do before you leave, and I cannot stress this enough – be realistic. The last thing you want is to be beating yourself up while on vacation because you didn’t get through your overly ambitious pre-vacation to-do list!

#2 Set boundaries and expectations

Unless you’re going on a top secret mission, let your team know where you’re going and what you’re planning to do. Being open will facilitate conversations about how accessible you’ll be.

For instance if it’s a “staycation,” (aka vacationing from home) you may be willing to participate in conference calls or even drop into the office occasionally. On the other hand, if you’re planning a camel-trek through the dessert, you may be off the grid where even a blackberry won’t help.

Set clear boundaries and expectations to define what your level of engagement will be with work while you’re gone. Part of this will be a function of where you’re going and what you’re doing, but also take your needs into consideration.

Some people prefer to stay engaged with work at some level, because it reduces the anxiety of the “unknown” waiting for their return. But most often, people need to disconnect altogether and take a real mental vacation from all things work-related. It’s healthy to take a proper break.

Whatever you decide, make sure you’re able to deliver on your promises – if you tell everyone you’ll be checking email often, you may want to ensure the resort you’re staying at has internet access!

#3 Delegate and communicate

To make sure you haven’t missed anything, make a list of all the tasks you do on a day-to-day basis. This could include any internal or external inquiries you handle or any unexpected fires you are called upon to put out. Think about who would be the right person to tackle each of these unique and important tasks. In some cases there will be an obvious choice but in some cases, you’ll want to consult with your team first.

People will often select one person as their point-of-contact in their absence. However this doesn’t necessarily mean that one person should shoulder all of your duties while you’re gone. That would be like inheriting a second job. Instead try to think of how you can divide things up amongst a team, whenever possible.

Make sure you have taken the time to communicate or meet with each person individually to ensure they have a good understanding of their responsibilities while you’re gone and that everyone knows who else on the team is handling which duties.

Finally, be sure your expectations are reasonable. Unless you have a clone, you need to be comfortable with the fact that many aspects of your job are simply going to have to be put on hold for a week or two.

#4 Leave your work station in a navigable state

Technically, we should be doing this every day, being mindful that at any point we may win the lottery and someone else will need to sit at your desk. But since that’s often not the case, take some time before you leave on vacation to organize your desk and virtual desk top in a way that is universally intuitive.

Not only will this make life easier for your teammates, but it will also reduce the chances that you’ll receive a phone call while on vacation from a desperate colleague who can’t locate critical pieces of information. This will just stress you out and take away from your vacation time.

#5 Set detailed auto-emails

Most people are pretty good about remembering to set out-of-office alerts for email. Often, this is a simple message saying “Hi, I’m on vacation and will be returning on such and such date…”

Short and sweet is always appreciated; however it doesn’t hurt to provide some additional details. Make sure your auto-reply covers off the following:

  • When you left
  • When you’re coming back
  • Who to contact in your absence (and for which needs)
  • Whether or not you have full, limited or no access to email/voicemail

If you’re like me, you’ll be in line at the airport when it hits you – oh no! I forgot to set my email to out-of-office!

In that case, set a reminder now on outlook or on your phone. Don’t forget voicemail too!

Career Edge Organization gets unGeeked with the Elite

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This week, some of us with Career Edge Organization’s marketing team registered for the “unGeeked Elite” conference in Toronto – a three day social media, branding and marketing retreat. Their website explains it best:

unGeeked Elite Retreat is your three day retreat where you will experience “some of the formality of a conference,” and a lot of the informality of retreat. The 3-days are designed to foster not only an “intimate learning experience,” but also deeper networking and bonding with attendees like yourself who want to connect beyond the Tweet-up or cocktail party business card gala.

So you may be wondering – why is a not-for-profit organization whose mandate is around employment and diversity participate in a social media conference?

As we all know, behind the scenes of any good organization there is a marketing team looking for innovative ways to better serve and engage their stakeholders. We may be a small team, but we are one of the most forward-thinking private organizations in Canada’s not-for-profit sector. We pride ourselves on being “nimble” which has allowed us to change and shift with the times, better responding to market demands and stakeholder needs.

In 2009, before the launch of this blog, we participated in Social Tech Training held by Web of  Change and Career Edge host employers, MaRS. This social media boot-camp for not-for-profits gave us a strong foundation of expertise that helped kick start exciting initiatives like this blog, our LinkedIn and Facebook groups and our Twitter account, as well us our online/offline professional network for Alumni.

But now we’re ready (and hungry) for more.

As the Canadian economy emerges, victoriously, from an economic slump, it is more critical than ever for private organizations like us (who don’t receive government funding) to step up our game and offer more. We hope to use the knowledge gained at this conference to improve all aspects of what we do whether it by our website, our relationship management processes and the way we communicate with employers, partners, job-seekers (aka registrants), interns and alumni.

The first unGeeked Elite was held in Milwaukee. Now it’s making the rounds to San Francisco, Sao Paulo, Orlando and Chicago. Toronto will be kicking things off on October 28th. We hope to see you all there!