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Instagram isn’t merely Kim K selfies and rainbow grilled cheese sandwiches. If you use it right, you’ll get your selfie game up – and your job game right. Today, there’s no shortage of hard workers, team players, or expectation exceeders looking for jobs. To stand out and be memorable after an interview, you need to do more. Here’s how to get your Instagram game – and job game – right:

  1. Start

If you don’t own an Instagram account, make one. Then, decide if you’re opening it to the public or privatizing it. It’s a personal decision, but be cautious as your social media is the employer’s first impression of the type of person you might be. Employers will search online for your social media accounts, so if you post content that aligns with their company culture, you could improve your chances of being seen as a good fit. Remain active by posting regularly and follow companies you’re interested in.

  1. Research

No, not annual report statistics, or a SWOT analysis – but team Zumba classes or #PizzaThursdays. Mention these company activities and your interviewer may light up. It shows your enthusiasm, understanding of company culture and values, and willingness to go the extra mile. It can also steer the meeting from formal interview to casual conversation. Start with a Google search of “[Company Name] + Instagram” like “Career Edge Instagram”. Still can’t find? Try searching the office address as the Geotag filter.

  1. Employees

If a company tags their employees’ public personal accounts within company posts such as #TalentTuesdays or #TeamTuesdays, scan them for on-the-job photos. As companies shift towards more transparency you should be able to find some closer insight on company culture. Additionally, if you are really determined to learn more, you can find them on LinkedIn and invite them for a coffee chat or ask for pre-interview advice by searching “ [Employee Name] + Instagram” OR “LinkedIn + [Employee Name] + [Company Name]”. Be careful! Don’t hit the like or follow button. The strategy is keen and enthusiastic, not stalkerish.

  1. Interview

Don’t answer questions like “Why do you want to work for XYZ?” with “XYZ values aligns with my values”. Instead of going with general answers – here’s your chance to give examples! This is the time to mention your findings, stand out, and become memorable. Drop in specific details like “your small, closely connected team atmosphere fits my personal work preference” or “even as a large company, you find ways to bring everyone together and reward hard work such as your Achievement Awards celebration”. This will impress!